The name "Drew" comes from Justin Bieber's middle name. Drew T-shirts, sweatshirts, trousers and accessories are styled to reflect Justin's more 'mature' outfits: casual pieces with a 90s feel, retro, vintage and skateboarding. All of Drew's colourful and unique looks feature the brand's 'smiley' logo prominently. Although the brand didn't start out with much hype, it has become a household name among lovers of stylish streetwear.